Skip to main content

Four Reasons to Send Me Your New Book

By Terry Whalin @terrywhalin

Every day new books pour into the market and millions of other
titles are already in print and on the market. As an acquisitions editor at Morgan James, a New
York publisher with about 150 new titles a year, I'm actively involved in
bringing new books into the market. I'm a contributor to the volume of new books
entering the marketplace.

Over the years, I've received many books from publishers and
authors. At a Book Expo in Los Angeles, I picked up an advance reading copy
(ARC) of a book from Doubleday called Covenant House.
I had this book months before it released to the public. I read the book and
wrote a short query letter to a magazine. This publication gave me a word count
and a deadline for my review (which I met). It was my first published book
review.  I was a book review columnist for two print publications (both no
longer exist). Each issue I selected the books which were reviewed in these
columns. Some publishers sent me most of the titles they published with the hope
I would select one of their books to include in the magazine. It amounted to
hundreds of books in many different genres and types. I gave away so many of
these books to a church library in Kentucky, the mayor of
the town declared an official Terry Whalin Day.

In this article, I want to give you four reasons to send me your
book (even if it has been out a while):

1. I read constantly in many different genres—mostly nonfiction
but some fiction.

2. I write reviews about books (currently over 900 on Amazon and over 500 on
). In general if I read a book (or listen to it in audiobook
format), then I write a review of the book. From my experience it is often a
challenge for writers to find people who will not only read their book but write
a review of the book.

3. I tell others about these books when I teach at conferences.
When I teach at these events, I talk about authors and the different books that
I've read.

4. I tell others about my reviews of books through my social
media connections (over
200,000 on Twitter
, over 15,500 on LinkedIn and over 4900 on

How to Pitch Me on Reading Your Book

1. Understand I only read print books. I do not read Ebook
versions through net galley or any other format.

2. I don't read every type of book and I'm selective. For
example, one author has been pitching me several times to read and review his
book. I looked at his Amazon page and it is over 500 pages and not on a topic
that I'm interested in (much less the large size). I politely declined that

3. Email your pitch on your book and why I should read it. Your
pitch should be interesting yet short and to the point with the page count, the
release date and the publisher.  I will read it and email you back whether I
want to read it or not. If I want to read it, I will send you a mailing address
for the book.

Every author can use this simple pitching process for their own
books. The best way to get reviews for your book is to ask others. If you
are not proactive on gathering and getting reviews, normally it does not
happen—especially for nonfiction books. Sometimes fiction writers have an easier
time getting reviews (depending on the genre and publisher of your book).

Do you read books and write reviews? Let me know in the comments


Learn Four Reasons to Pitch Your Book to this Prolific Writer and Editor. (ClickToTweet)


Popular posts from this blog

6 Best Self-Help Books You Must Read

1. The Law of Success 

This exemplary book composed by Napoleon Hill, is an outline for progress. This is the absolute best book on progress at any point composed. This book is an all out eye opener and an unquestionable requirement read for anybody needing to prevail throughout everyday life. The 16 amazing achievement standards written right now change your life until the end of time. This book is by a wide margin the best achievement book I've at any point perused.

2. Think and Grow Rich 

Initially distributed in 1937, this great smash hit helped a huge number of individuals around the globe to accomplish their fantasies. The creator, Napoleon Hill spent a lifetime doing research on fruitful, well off and most influential individuals on earth, including Henry Ford, Andrew Carnegie, Thomas Edison, John D. Rockefeller and Charles M. Schwab. Peruse this book and your life will be totally changed.

Some canny statements from this book:

"Both Poverty and Riches are the posterity …

When Your Book Isn't Selling

By Terry Whalin @terrywhalin

I used to cringe when I saw the mail or email from one of my publishers. It probably contained a royalty statement and experience told me many of those numbers would begin with a minus (negative balance).  I’ve written for many different traditional publishers and have had this experience from a broad spectrum of types of books including how-to, self-help, biographies, gift books and children’s books.

When your book sales are off, it’s a natural tendency to want to blame someone. Maybe my editor has left and my book was orphaned inside the publisher with no champion or advocate. Maybe my publisher didn’t market the book to bookstores. Maybe they changed the title between what was printed in the catalog and what was published. Or _______(fill in the blank). I’ve had all of these things happen to my published books. 

Good publishing involves a cooperative process and working with many different people. Much of this process is outside of the author’s…

Get A Realistic Publishing Perspective

By Terry Whalin @terrywhalin

I've spoken with many authors about their plans and ambitions for their published book. Authors pour a lot of energy into writing their manuscript and creating a book proposal or careful pitch of their book for editors or literary agents. These authors make statements to me like:

“My book will be a bestseller.”

“My book will make a lot of money.” 

“My book will sell ____ copies.”

Also over many years in publishing, I've had publishers tell me that my book would be in airport bookstores and they had plans to market and sell many copies of the book. Conventional wisdom in publishing says the larger the advance, the greater the publisher investment and the greater they will have to invest in marketing to get this investment back and more. I've been blessed to get a couple of six-figure advances—but I have lengthy stories (not good ones) about how each of these books turned out in the market.

From my years in publishing, I know and understan…