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Write a Review AND Promote Your Book

By Terry Whalin @terrywhalin

Through the years I've been in publishing, I've met many
different writers and they share at least one common characteristic: writers are
. Yes we are people who love books, buy books, tell others about
books and read books.

Often in these entries, I have talked about Amazon reviews (click this link to see some of those entries). I have a
long-standing practice where any book that I read or listen to (audiobook), I
take a few minutes a write a review then post it on Amazon and Goodreads. I have
written over 500 reviews on Goodreads where I have 5,000 friends and
my reviews get a lot of attention. On Amazon I have written almost 1,000 reviews. It only takes me a few
minutes after reading the book (where the time is involved) to write and post my
review. In the past, I've shared the details about how I promote one of my own
books with my reviews on Amazon (follow this link to read that post).

Writing reviews is one of the ways I support other authors. No
one pays me for these reviews and I do not review every book that comes into my
home because it would be impossible. Publishers, authors, and PR people send me
books almost every day. I read these books for fun and often late at night and
in my off work hours.

Amazon (like much of the rest of the world) continues to evolve
and change. In recent months, they have made it even harder for people to get
reviews (or so I read online). In the midst of these changes, I continue to
write and post reviews. My reviews sometimes take a day or two to post—and I
have no idea why it takes so long or what review process is in place behind the
scenes. Eventually the reviews do post on Amazon and when that happens I get an
email notification about my review.

In the past, Amazon made it easy to link within your reviews to
other products. This feature disappeared months ago on the review page—yet I'm
still linking to my most recent book in the final lines of my review. How am I
able to add this information? First, I create a little plain text file in
Notepad which contains my bio information which I add to the bottom of each
review. I use this little file to promote my latest book as a part of my review.
My current file says: W. Terry Whalin is an editor and the author of more than
60 books including his latest [[ASIN:164279452X 10 Publishing Myths: Insights
Every Author Needs to Succeed]].

Notice several things about this little file. It is short (one
sentence) and when it is posted includes an active Amazon link to the product.
Here's the formula which you can use with your books:


The beauty of using this formula is it gives an active link
inside your review. An active link means the reader can click and instantly go
to the page with your Amazon product. This process is all about adding to the
discoverability of your book. Someone needs to know about your book eight to
twelve times before they will purchase the book. Each of us as authors need to
continually work so others discover our work.

What Is The Book You Are Promoting?

If you haven't heard of the book I'm promoting (10 Publishing Myths), it's because this book will release on December 17th. You can check out the book, watch the one-minute trailer and pre-order the book (four different ways). Also you can see the 18 endorsements for this book from bestselling authors, editors, publishers and publicity experts. I hope you will get the book, read it and apply it to your life--and please write a review for my book.

Writing reviews and including a one sentence bio along with a
clickable link to your product is one more step for readers to find and discover
(and buy) your book.

Do you read books and write reviews and promote your book? Let
me know in the comments below.


Write a review AND Promote Your Book. Learn the details in this article. (ClickToTweet)