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Showing posts from January, 2020

How to Recover from a Launch Disaster

By Terry Whalin @terrywhalin



How do you recover from a book launch disaster? Over 4,500 new books are published every day.  As someone who has been in publishing for years, I understand without the author's active role, little happens.



In recent years, I've watched authors launch books and participate in their launch teams. I've gotten advance reading copies of the book, read it then posted my reviews on Amazon, Goodreads, and Barnes & Noble. I've taken online courses on launching books. As an acquisitions editor for a New York publisher, Morgan James Publishing, I've watched many other authors launch their books. Like many things in publishing, I've found not everything will go according to your plans.



While I've written more than 60 books, I haven't published a new book in several years. My newest book, 10 Publishing Myths released to the bookstores on December 17th. Last year, I asked New York Times bestselling author, Jerry B. Jenkins …

4 Reasons I wrote 10 Publishing Myths

By Terry Whalin @terrywhalin



An acquisitions editor at a New York publisher, I spent many hours speaking with authors about their manuscripts and their own expectations for their book.  Often they will tell me, “I want my book to be a bestseller.”





In part, I love to hear those words because as an editor, I'm looking for bestsellers or books that will actively sell into the market. As someone who has been in publishing many years, I understand over 4,500 new books are published every day and 1.6 million books were self-published. The additional bit of information about self-publishing is on average these books sell 100–200 copies during the lifetime of the book. To beat those odds, every author needs to have a plan and strategy for selling their book.



I've seen many plans get changed as books get published. Years ago one of my books which received a large advance, had a different title in the publisher's catalog than when the book was published. This publisher never showed the…