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Get A Realistic Publishing Perspective

By Terry Whalin @terrywhalin



I've spoken with many authors about their plans and ambitions for their published book. Authors pour a lot of energy into writing their manuscript and creating a book proposal or careful pitch of their book for editors or literary agents. These authors make statements to me like:



“My book will be a bestseller.”



“My book will make a lot of money.” 



“My book will sell ____ copies.”



Also over many years in publishing, I've had publishers tell me that my book would be in airport bookstores and they had plans to market and sell many copies of the book. Conventional wisdom in publishing says the larger the advance, the greater the publisher investment and the greater they will have to invest in marketing to get this investment back and more. I've been blessed to get a couple of six-figure advances—but I have lengthy stories (not good ones) about how each of these books turned out in the market.









From my years in publishing, I know and understan…

When Your Book Isn't Selling

By Terry Whalin @terrywhalin



I used to cringe when I saw the mail or email from one of my publishers. It probably contained a royalty statement and experience told me many of those numbers would begin with a minus (negative balance).  I’ve written for many different traditional publishers and have had this experience from a broad spectrum of types of books including how-to, self-help, biographies, gift books and children’s books.



When your book sales are off, it’s a natural tendency to want to blame someone. Maybe my editor has left and my book was orphaned inside the publisher with no champion or advocate. Maybe my publisher didn’t market the book to bookstores. Maybe they changed the title between what was printed in the catalog and what was published. Or _______(fill in the blank). I’ve had all of these things happen to my published books. 



Good publishing involves a cooperative process and working with many different people. Much of this process is outside of the author’s…

4 Reasons I wrote 10 Publishing Myths

By Terry Whalin @terrywhalin



An acquisitions editor at a New York publisher, I spent many hours speaking with authors about their manuscripts and their own expectations for their book.  Often they will tell me, “I want my book to be a bestseller.”





In part, I love to hear those words because as an editor, I'm looking for bestsellers or books that will actively sell into the market. As someone who has been in publishing many years, I understand over 4,500 new books are published every day and 1.6 million books were self-published. The additional bit of information about self-publishing is on average these books sell 100–200 copies during the lifetime of the book. To beat those odds, every author needs to have a plan and strategy for selling their book.



I've seen many plans get changed as books get published. Years ago one of my books which received a large advance, had a different title in the publisher's catalog than when the book was published. This publisher never showed the…